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Netflix’s Newest Competitor Is Just for Kids

TIME

The streaming space is growing ever more-crowded as a new competitor is throwing its hat in the ring Thursday.

Fuhu, which makes the very successful nabi children’s tablets, is launching a monthly subscription service that will let kids binge on children’s movies, shows, music, e-books and interactive games for $4.99 per month. The service, called nabi Pass, is exclusive to Fuhu’s tablet line, which includes the nabi 2 and the new jumbo-sized Big Tab.

Fuhu’s up against plenty of competition, as there are already many streaming subscription services aimed squarely at kids. Netflix added a “For Kids” section back in 2011, and Amazon has a robust multimedia service called FreeTime Unlimited that’s pretty similar to what Fuhu is rolling out.

Fuhu founder Robb Fujioka, however, says nabi Pass’s educational offerings and its focus on curating quality content will help it stand out. Subscribers will get access to the Wings learning…

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